Session Leader: Mark Thompson

Only one in fifteen corporations hold their position for three years or more in the league of most admired brands. Success that’s Built to Last is the product of constant innovation and re-invention. Mark, a respected Silicon Valley senior executive coach, will talk us through the key traits of the world-class leaders who have the stamina to stay the course and even increase share of market and margins in the face of rapid change and fierce competition.

Based on his first-hand experience with many successful transformations, he’ll share the ‘five steps to greatness’ for the companies that have become the world’s most admired brands. As the session draws to a close, you will have an even clearer viewpoint on how to instil your leadership team with the behaviours and beliefs to sustain success for decades.