Auto & General Group (Southeast Asia) Case Study


As a new player in competitive markets like Singapore and Thailand, the Auto & General Group (Southeast Asia) is a part of the global Budget Insurance Group, which provides insurance solutions to millions of policyholders worldwide. The Group launched Budget Direct Insurance in Singapore, offering car, motorcycle, and travel insurance directly to
consumers. In Thailand, it came to market with EasyCompare, a new car insurance comparison website and broker business.

Bursting into new and competitive markets, Auto & General Group (Southeast Asia) sought a secure hybrid cloud model to keep its infrastructure costs low and streamline business processes, while ensuring its customers were well protected. This would offer dividends to the Group and its customers in equal measure.


As a new and ambitious player in the competitive markets of Singapore and Thailand, Auto & General Group (Southeast Asia) was looking for quick scalability at optimised costs. It chose infrastructure-as-a-service as its preferred IT operating model.

The Tata Communications comprehensive cloud and security portfolio fitted those needs precisely, while offering optimised total cost of ownership. A combination of IZO™ Private Cloud, Managed Security Services, MPLS and Internet Access from Tata Communications offered flexibility for growth with industry-leading services and cyber-protection levels.


Launches of new businesses in Singapore and Thailand were highly successful and customer feedback confirms that. The choice of managed services for hybrid cloud infrastructure helped the Group’s IT team focus on more strategic matters for greater productivity.

“As a start-up, our intention was to pass on cost and service benefits to our customers by keeping infrastructure investments lean, ensuring watertight security and using the cloud to streamline business processes. Customer feedback confirms we succeeded in that. Monthly charges from Tata Communications are much lower than other service providers we evaluated, while still assuring industry leading SLAs.”

Saiprasad Janakiraman, IT Applications & Project Lead, Auto & General Group (Southeast Asia)