Live Darshan

We deliver high-quality, live audio and video feeds from India’s most venerated religious sites

Case study

Live Darshan

THE CHALLENGE:

As the birthplace of four of the world’s major religions—Hinduism, Buddhism, Jainism, and Sikhism—India is a very religious nation.

A survey conducted by Centre for the Study of Developing Societies has established that 93% Indians, irrespective of education believe in God, while 64% visit Temple, Mosque or Gurudwara regularly and 53% offer prayers daily.

As the daily grind becomes more hectic and competitive, ‘quick connects’ with God are fast gaining momentum with devote practitioners. The challenge is that in today’s busy world, people are finding it increasing difficult to attend religious services, and visit religious sites as often as they want.

Along with the upfront infrastructure costs of finding a solution to meet the needs, the rights from the religious sites to gain access to their properties are not easily available, due to security reasons.

What was needed was a company with not only a premium networking solution but also a global reputation for delivering cutting-edge yet respectful solutions.

 

Live Darshan enjoys over 41% penetration for “Active Darshan” on a subscriber base of 4.8 million.

 

 

THE SOLUTION:

Live Darshan from Tata Communications is a service that provides the customers with live streaming video and audio feeds from remote and the most revered religious sites across India, every single day.

To provide this very important service, we invested more than five years into building relationships with the temples and government agencies. As a result, we were able to obtain exclusive global Internet and satellite broadcast rights. These feeds are now available 24 hours a day, seven days a week on the Internet, satellite TV (DTH), and mobile platforms.

At each temple, we provide complete end-to-end services, including camera equipment, encoders, and last mile connectivity, along with backup. We also maintain experienced and dedicated teams onsite to manage the services around the clock and ensure continuous availability.

Live Darshan is available not only on internet, but also on satellite TV (DTH) and mobile platforms. It leverages our network presence, while experienced and dedicated teams manage the services around the clock ensuring continuous availability.

 

THE RESULT:

India is the third largest online video market in Asia and growing by leaps and bounds. To meet this skyrocketing demand, Tata Communications offers video services specifically designed to meet the needs of Indian audiences and enterprises.

With the world’s largest submarine cable network and a fibre network connecting 120 cities throughout India, we are uniquely qualified to deliver the bandwidth, reliability, performance and availability the market needs.

Live Darshan delivers high-quality, live audio and video feeds from India’s most venerated religious sites around the clock, every day of the year. What’s more, Tata Communications has secured exclusive three year DTH right deal from the main four temples across India to deliver premium content.

As a result, Live Darshan enjoys over 41 per cent penetration for “Active Darshan” on a subscriber base of 4.8 million.

Tata Sky spends over 2 million USD to promote the service Active Darshan, which has built a highly emotional cost to switch and is also the key differentiator in the already crowded DTH marketplace.

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