Rexel, a global distributor of energy products and services serves thousands of industrial, commercial, and residential customers by providing a broad range of sustainable and innovative products, services and solutions in the field of technical supply, energy management, and automation related to renovation, construction, maintenance, and production. Its massive scale of operations spans 2,000 branches spread across 26 countries served by 27,000 employees working cohesively across the globe.
Post setting up operations in India market, the company realised an eloquent need to adopt an e-commerce platform, in line with its international marketing strategy. Already having a long-standing relationship with Tata Group companies, it decided to collaborate with Tata Communications to launch its ecommerce website.
“In the last couple of years, Tata Communications has made us believe in connecting digitally with the world. We now have a frictionless state-of-the-art e-commerce website with increasing customer traffic, which is a proof of our customers enjoying the ease of business enabled by it. We are also impressed with the expertise and prompt individualized attention, we have been receiving from the Tata Communications’ team right from project conceptualisation to deployment and post sales. We are looking to expand the website capabilities in close discussions with them.”