For over 7 decades, The Printers Mysore, Karnataka’s ace publication house, has been delivering the latest local Karnataka news and impactful content through multiple newspapers and publications such as Deccan Herald, Prajavani, Mayura, and Sudha to news lovers spread across India and abroad. The newspapers share a combined readership of over 2.8 million readers in print and over 14 million unique digital page views per month.

BUSINESS NEEDS

Highly secure and reliable disaster recovery solution to replicate its mission critical content management application with speedy, safe and easy archive, in case of any primary setup exigency

TATA COMMUNICATIONS’ SOLUTION

• IZO^TM Cloud based disaster recovery with real-time back-up of the PPI application and data
• High-speed secure connectivity for instant data transfer and archive between the live server and the cloud environment
• Hot disaster recovery with easy remote login access for anytime, anywhere content retrieval
• 24X7 monitoring and management

IMPACT

• Uninterrupted content refresh – The key editorial system backed up on high availability virtual DR provides business continuity assurance, whereby the team rests assured of its ability to deliver the latest news and content every day
• Enhanced customer experience – Kannada readers worldwide enjoy fresh non-stop content and news from their homeland, in English & their own language, yielding consistent profits and customer loyalty for the publication house

“One thing a news media house cannot afford is editorial system downtime, data corruption or data loss in any way, compromising its news quality. Tata Communications’ robust on-cloud disaster recovery eliminates our system failure worries and helps ensure on-time delivery of our newspapers to our readers, thus minimising business risks.”

Amar Patel, Head IT, The Printers Mysore