DRIVE Week saw the organisation declare a tools-down day for all of its 10,000 employees to devote their time and energy to a cause they believe in. Participants across the world contributed over 25,000 hours of volunteer time – which translates to nearly three years – to give back to society in various forms.
Tata Communications concluded the first edition of its most ambitious and far-reaching staff volunteering project: DRIVE Week. Implemented from September 11-15, 2017, DRIVE Week was a company-wide campaign aimed at uniting employees across geographies to serve a common goal of giving back to society with joy. During the week, employees across locations chose to contribute to an initiative close to their heart from a line-up of carefully curated activities such as painting schools, doing crafts with underprivileged children, working at an NGO to recycle usable goods or cleaning beaches.
Last year, Tata Communications launched DRIVE (which stands for Daring | Responsive | Inclusive | Venturing | Ethical) – a new set of leadership signature behaviours to bring a fundamental change in the way the company’s people think, live and work. A year in, DRIVE forms the foundation of the company’s business strategy and is at the core of everything it does.
As Tata Communications enters the second year of this landmark shift, the company continues to work towards further strengthening its commitment to communities and the importance it places on corporate responsibility.
This Tata Communications global goodwill initiative was a part of the company’s unique approach to inculcating business leadership behaviour by touching the lives of the communities they operate in. The initiative saw participation from employees across offices – including India, Singapore, Hong Kong, UAE, London, Paris, Frankfurt, Canada, Spain, Poland, Philippines, Australia, Sri Lanka and the USA.