London – November 4, 2014
Tata Communications, a leading provider of a New World of Communications™ together with Formula One Management, announce the third and final challenge in the F1® Connectivity Innovation Prize – to catalogue Formula One Management’s archive footage which could then be used in new and exciting ways.
As part of enriching the archive, the challenge offers the opportunity for 450 million unique Formula 1® television viewers to have an active involvement in documenting the sport’s history. The daunting task requires not just technical wizardry but also creative imagination to engage Formula 1® fans around the world to help with this goal.
Since 1981, over 60,000 hours of video has been meticulously stored and digitised in Formula One Management’s archive at Biggin Hill. This represents the sport’s animated history for the last quarter of a century. It is FOM’s ambition to digitally index the footage with audio and text commentary so the archive can be enhanced and used beyond the limitations that exist purely because of the size and scale of the collection.
However, simply to watch this archive in real-time would take many years, so a significant undertaking exists to index the archive so it can be accessed digitally. Challenge three sets bright and digitally-informed aspirants a significant task to first capture and then harness the nearly half a billion global Formula 1® fans to assist with providing audio and text commentaries of Formula One Management’s archive.
John Morrison, Chief Technical Officer of the Formula One group, says, “Formula 1® fans are the best informed sports fans in the world, and value the sport’s history highly. Through this challenge, we have the opportunity to work together to bring this history alive. It is an exciting prospect and I encourage all of those talented people who have a passion for Formula 1® to get involved.”
The winner’s proposal could help fans around the world to be given the opportunity to provide commentary for their favoured moments in the last 25 years of Formula 1® history as part of the digital indexing. For the challenge winner, the chance for the individual or team to win $50,000 and a trip of a lifetime to next year’s FORMULA 1 GRAND PRIX DE MONACO.
John Hayduk, President and CTO, Tata Communications, says, “The challenge is multi-faceted, requiring both a deep understanding of how to incent and motivate mass behaviour on a global scale, and how to use technologies for crowd-sourcing and digital indexing in order to realise this grand project. Being able to open up and deliver such a rich archive to the fans around the world is the most ambitious challenge yet, and we look forward to seeing the entries.”
Entry guidelines that detail challenge three’s requirements are available at the F1® Connectivity Innovation Prize website. The Challenge requirements are straightforward and do not require detailed submissions, simply a short and concise proposal that outlines a proposed approach to the key criteria.
Tata Communications is a Technology Supplier of Formula 1® and provides Formula One Management with world-class connectivity to all 19 Formula 1® race locations over its wholly-owned global network, the largest in the world. It also provides hosting and content delivery services to Formula1.com, which is accessed by tens of millions of fans around the globe. This innovative collaboration positions Tata Communications corporately as a Technology Supplier of Formula 1® with category exclusive designations as Official Connectivity Provider of Formula 1® and Official Web Hosting and Content Delivery Network Provider of Formula1.com.
The F1 FORMULA 1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved.
FOR IMMEDIATE RELEASE
Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of CommunicationsTM. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at http://www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.