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TATA
TATA

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Craft unforgettable fan moments—at stadium scale

From signal dropouts to disjointed experiences, fragmented fan journeys are a thing of the past. Tata Communications unites cutting-edge networks, edge compute, and AI insights to deliver seamless, personalised, real-time fan engagement—at every touchpoint, across any crowd.
Empowering Tomorrow Empowering Tomorrow Empowering Tomorrow Empowering Tomorrow
Empowering Tomorrow Empowering Tomorrow Empowering Tomorrow Empowering Tomorrow

Fuel every fan connection

Craft seamless, real-time fan experiences

Watch In Action
Watch In Action
From first tap to final cheer, Tata Communications enables personalised, tech-powered fan journeys—driven by data, secured by design, and scaled across any venue, platform or moment.
From first tap to final cheer, Tata Communications enables personalised, tech-powered fan journeys—driven by data, secured by design, and scaled across any venue, platform or moment.

Flying blind – thousands of fans, zero insight

Without real-time fan data, decisions are slow or reactive, weakening marketing and ops impact.

Turn insight on:

Fans lost in the crowd

Spotty coverage creates uneven fan journeys across big spaces.

Here’s what you can do:

Too many fans, too little bandwidth

Network demand spikes leave fans lagging—literally.

Cut the congestion:

Big arenas. Bigger blind spots.

Lack of real-time insight makes crowd behaviour hard to manage.

Get a clearer view:

When the action freezes

Content lags create disjointed moments across fans and devices.

Deliver it live:

Flying blind – thousands of fans, zero insight

Without real-time fan data, decisions are slow or reactive, weakening marketing and ops impact.

Turn insight on:

One offer fits none

Poor timing and relevance hurt campaign performance in-venue.

Target the right fan:

Missed moments

Lack of persona mapping limits customisation and loyalty.

Make it personal:

Manifesting monumental moments

CXOs, digital transformation leaders, marketing minds, and infrastructure pros alike can unlock the power of seamless, insight-driven fan engagement at scale.

Driving growth

Unlock revenue through data driven experiences.

Tech transformation

Tech-powered fan journeys through digital-first transformation at scale.

Connecting fans

Ensure connectivity—even during peak demand surges.

Fan-first approaches

Create targeted, memorable fan experiences.

Awards & Recognition

  • 12 years of being recognised as a Leader

    Tata Communications is honoured to be named a Leader in the 2025 Gartner® Magic Quadrant™ for Global WAN Services.
    Tata

  • Tata Communications Named Leader in IDC MarketScape 2024

    Recognised for end-to-end media solutions, Tata Communications leads in global media consultation and integration services.
    Tata

Built to move stories, streams, stadiums & screens

A unified portfolio spanning cloud, edge, connectivity, and insights—built to fuel the future of media, entertainment, and sports.

Customer success stories

Empowering the Spectacle: Inside #F1’s Data-Powered Broadcast

MotoGP™ improves efficiency and reduced cost with Tata Communications Network

Empowering People: The Team Behind #F1’s Seamless Broadcasts

Empowering a Better Tomorrow: Innovation Behind #F1’s Net-Zero Goal

Empowering the Spectacle: Inside #F1’s Data-Powered Broadcast

MotoGP™ improves efficiency and reduced cost with Tata Communications Network

Empowering People: The Team Behind #F1’s Seamless Broadcasts

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