"Formula One thrives on innovation and this competition has provided technical creative minds from all over the world with the opportunity to showcase their talent. I’m pleased and grateful Tata Communications has created this initiative" Bernie EcclestoneCEO Formula One Management
This year’s challenges invited fans and technical innovators to use Virtual and Augmented Reality technologies to develop, a Virtual Fan Experience Solution for Formula One Management and a Virtual Engineering Operations Solution for the MERCEDES AMG PETRONAS F1™ Team.
“We created the F1® Connectivity Innovation Prize to show the immense potential of virtual reality and other technology advancements to transform the sporting experience. These disruptive ideas from fans that are powered by data and superfast connectivity continue to inspire and excite us for the future of F1®.” Julie Woods-MossCMO and Chief Innovation Officer
This year’s Grand Prize winner Datu YogaBrata’s idea is a live, 360-degree virtual trackside experience that transports fans to the exhilarating world of a Grand PrixTM. The ultra-immersive VR application is enabled by a group of roaming commentators with wearable cameras, capturing the excitement of the trackside to make fans thousands of miles away feel like they are part of the action. The application also harnesses AR, encouraging fans to collect ‘hidden stars’ at the trackside, and enabling them to seamlessly glean additional insights on their favourite driver, team car, or anything else they see around them in the virtual Grand PrixTM environment.
"It is great to be a part of the F1® Connectivity Innovation Prize and to see first-hand fans become part of the F1® action in real time, in addition to watching it on their TV or phone. The winning solution gives us a glimpse of how we will be able to share so much more of our race weekend at the track with people at home. I would love it as a fan!" Lewis HamiltonMERCEDES AMG PETRONAS Formula One™ Team
Want to see more about this year’s entries or know how you can be a part of the F1 Connectivity Innovation Prize? Go to www.tatacommunications.com/f1prize