Tata Communications

Innovation

The Formula in the
Fast Lane

"Tata Communications' work with Formula One®
Management is a testament to the diversity and versatility of
our services for a world-class sport"

Vinod Kumar, MD and CEO Tata Communications

Technical Innovation from Tata Communications

NEW F1 CROWDSOURCING CHALLENGE – TURN YOUR IDEA INTO US$50,000 AND SEE F1 UP CLOSE
BREAKTHROUGH IN LIVE BROADCAST OF GP2 AND GP3 RACES HOLDS PROMISE FOR FUTURE OF F1
THE F1 CONNECTIVITY INNOVATION PRIZE: OUR SEARCH FOR GOOD IDEAS FOR THE SPORT
THE NEXT STEP IN F1 BROADCAST PROGRESSION
INSIGHT: BEHIND THE SCENES LOOK AT HOW FORMULA 1 TV NOW OPERATES TEAM RADIO AND OTHER FUNCTIONS REMOTELY
TATA’S F1 CONNECTIVITY WINS MAJOR INDUSTRY AWARD
WHAT CAN ENTERPRISES OF TODAY LEARN FROM FORMULA 1
TATA COMMUNICATIONS TRIALS NEXT GENERATION VIDEO DISTRIBUTION WITH FORMULA 1EDDIE BAKER, CHIEF TECHNICAL CONSULTANT, FORMULA1® - VIDEO CASE STUDY
GIVING MERCEDES AMG PETRONAS THE SPEED TO LEAD&TM;
EDDIE BAKER, CHIEF TECHNICAL CONSULTANT, FORMULA1 - VIDEO CASE STUDY
A Fan-Sourced Innovation Platform
The Formula 1 Connectivity Innovation Prize

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"Formula One thrives on innovation and this competition has provided technical creative minds from all over the world with the opportunity to showcase their talent. I’m pleased and grateful Tata Communications has created this initiative" Bernie EcclestoneCEO Formula One Management

This year’s challenges invited fans and technical innovators to use Virtual and Augmented Reality technologies to develop, a Virtual Fan Experience Solution for Formula One Management and a Virtual Engineering Operations Solution for the MERCEDES AMG PETRONAS F1™ Team.

“We created the F1® Connectivity Innovation Prize to show the immense potential of virtual reality and other technology advancements to transform the sporting experience. These disruptive ideas from fans that are powered by data and superfast connectivity continue to inspire and excite us for the future of F1®.” Julie Woods-MossCMO and Chief Innovation Officer

This year’s Grand Prize winner Datu YogaBrata’s idea is a live, 360-degree virtual trackside experience that transports fans to the exhilarating world of a Grand PrixTM. The ultra-immersive VR application is enabled by a group of roaming commentators with wearable cameras, capturing the excitement of the trackside to make fans thousands of miles away feel like they are part of the action. The application also harnesses AR, encouraging fans to collect ‘hidden stars’ at the trackside, and enabling them to seamlessly glean additional insights on their favourite driver, team car, or anything else they see around them in the virtual Grand PrixTM environment.

"It is great to be a part of the F1® Connectivity Innovation Prize and to see first-hand fans become part of the F1® action in real time, in addition to watching it on their TV or phone. The winning solution gives us a glimpse of how we will be able to share so much more of our race weekend at the track with people at home. I would love it as a fan!" Lewis HamiltonMERCEDES AMG PETRONAS Formula One™ Team

Want to see more about this year’s entries or know how you can be a part of the F1 Connectivity Innovation Prize? Go to www.tatacommunications.com/f1prize