Launched in September 2019, the Innovation Hub is a programme for new ideas and concepts which focuses on bringing fans closer to the game of golf.
We received multiple high-quality entries from over 15 different countries. After lengthy discussions, the panel narrowed the field down to three finalists, alugha, EyeCandyLab and Sparx. The finalists were then brought to London for immersion workshop in February 2020.
alugha were crowned the winner in April 2020! The winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse audience.
Enhances live video streams and broadcasts using Augmented reality powered insights to elevate golf viewing experiences including 3D green layouts and player holograms
Interactive audience engagement
platform powering real-time mobile trivia and
predictive gaming on Live TV and web streams
The Innovation Hub panel of judges is made up of experts
and thought leaders from across the industry.
Chief Content Officer
Chief Technology Officer
Chief Strategy Officer
Global Head – Media & Entertainment
Interact with other fans & participants
social media using #innovationhub
To know more about Tata Communications work with the European Tour, please click here
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