Sparx Technology
A unique and advanced consumer engagement technology used to enhance TV/broadcast streams, allowing for real-time audience engagement.
Real-time engagement with TV audiences
ABOUT ENTRY
The Sparx platform integrates directly with the live broadcast graphics system to connect the viewers to the action happening on screen. The platform drives audience and traffic to the European Tour owned digital brand extension portfolio and allows for open two-way communication between the broadcasters, announcement team and the viewing audience thus retaining audience and increasing ratings.
HOW DOES IT WORK?
- Engage viewers in real-time watching on TV, OTT, mobile/web stream or at-venue
- On-screen, in-program brand interaction and presence within the Live broadcast
- Live voting, polls & surveys powered by users’ mobile, desktop or tablet devices