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Tata Communications has achieved strategic recognition as a GLF (Global Leaders’ Forum) compliant carrier against voice fraud, marking the fourth consecutive year of this achievement

Tata Communications has achieved strategic recognition as a GLF (Global Leaders’ Forum) compliant carrier against voice fraud, marking the fourth consecutive year of this achievement

Tata Communications has achieved strategic recognition as a GLF (Global Leaders’ Forum) compliant carrier against voice fraud, marking the fourth consecutive year of this achievement

The Role of Customer Data Platforms in 2025 Marketing

The Role of Customer Data Platforms in 2025 Marketing

In this episode of Podcasts, I dive into the transformative role of Customer Data Platforms (CDPs) in shaping marketing strategies by 2025. As we explore the intersection of marketing and technology, I discuss how CDPs serve as a vital bridge, enabling businesses to create unified customer profiles and deliver personalized experiences. We'll unpack the core functionalities of CDPs, such as data collection and identity resolution, and examine real-world applications through a compelling case study featuring Tata Communications. Additionally, I'll highlight anticipated advancements in CDP technology, focusing on the integration of AI and real-time data processing. Join me as we uncover how embracing CDPs can empower marketers to foster deeper customer relationships and drive innovation in an increasingly data-driven landscape. Tune in for insights that will inform your approach to navigating the future of marketing.