<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1705902170274878&amp;ev=PageView&amp;noscript=1">
Skip to content
Get started
Back to all episodes
The Role of Customer Data Platforms in 2025 Marketing

The Role of Customer Data Platforms in 2025 Marketing

Podcasts
• 18 min
Play episode
In this episode of Podcasts, I dive into the transformative role of Customer Data Platforms (CDPs) in shaping marketing strategies by 2025. As we explore the intersection of marketing and technology, I discuss how CDPs serve as a vital bridge, enabling businesses to create unified customer profiles and deliver personalized experiences. We'll unpack the core functionalities of CDPs, such as data collection and identity resolution, and examine real-world applications through a compelling case study featuring Tata Communications. Additionally, I'll highlight anticipated advancements in CDP technology, focusing on the integration of AI and real-time data processing. Join me as we uncover how embracing CDPs can empower marketers to foster deeper customer relationships and drive innovation in an increasingly data-driven landscape. Tune in for insights that will inform your approach to navigating the future of marketing.