In the dynamic retail landscape, swift responses and efficiency are no longer preferences but essential imperatives. The migration to cloud environments emphasizes the need for agility. As we embrace the future with AI/ML, IoT, automation, and robotics, edge computing plays a crucial role. Already a reality in immersive marketing, edge computing ensures secure, scalable, and robust environments. Retailers are now poised to leverage fully automated edge computing platforms for industry-leading use cases, delivering unprecedented business outcomes at scale.