VICE Media is a North American digital media and global broadcasting company with an ever-expanding portfolio of steamed content aimed primarily at the youth and young adult focussed markets.
VICE Media’s offering spans across broadcast and OTT channels such as VICE News, VICE Sports, Noisey (music), Motherboard (technology and science), Broadly (women’s interest), i-D (fashion) and Tonic (health and fitness), among many others. Content on these channels consists of news reports, live and recorded events, documentaries and a wide range of other types of videos.
VICE Media’s needs very clearly reflect a growing trend in the media and entertainment market, whereby there is a huge pressure to meet audience needs for live events, both big and small, as they happen regardless of time zone or location around the world. There is a need to bring viewers enhanced experiences through higher quality streaming formats such as 4K and UHD.
The challenge in such high-pressure environments is that the business’s infrastructure needed to be transformed to handle such digital technologies. The infrastructure had to be integrated across all media asset management, storage, content contribution and distribution. The overarching aim was to empower VICE Media to continue on its path of phenomenal growth in this rapidly evolving market.
VICE Media knew that it needed to partner with a company that could deliver the high-performance, completely cloud-based platform it needed. In Tata Communications’ it found the only Tier-1 IP network provider that is in the top five by routes in five continents.
Tata Communications provides the glue that holds this solution together with IP transport and storage capabilities, bringing content to central locations, between central locations and studios, and feeding the distribution network when assets are ready to publish.
The new platform is underpinned by Tata Communications’ Media Ecosystem, which offers VICE Media a full set of media solutions. The Media Ecosystem is also equipped with Tata Communications’ IZO™ Cloud Storage, providing VICE Media with secure, reliable private cloud-based media storage for read-write access and archival of data-intensive video files.
The solution also includes our Video Connect service, which complements VICE Media’s local area network and provides the company with a global area network of video contribution and IP connectivity. With speeds of up to 10Gbps, Video Connect enables a seamless transfer of video files and remote collaboration between VICE Media teams across different geographies as if they were in the same location.
All VICE Media’s files, including videos in HD, 4K and UHD formats, are also now replicated in multiple private cloud locations around the world in real-time for back-up and disaster recovery.
Additionally, Tata Communications has integrated VICE Media’s media asset management and file acceleration tools into the new bespoke platform, creating an end-to-end solution for around 5,000 VICE Media employees around the world.
Tata Communications’ media and cloud services are underpinned by the world’s largest subsea fibre network of its kind, creating an end-to-end, completely integrated solution for VICE Media.
The superfast 10Gbps Video Connect network solution supported by secure cloud storage enables hundreds of producers and editors to collaborate from any location around the world whether that be offices in New York City, Los Angeles, Washington DC, Toronto, London, or even remotely for publishing and broadcasting across VICE Media channels as if they were in the same room.
“VICE Media is a new media company using IP-based broadcast infrastructure to achieve greater velocity and overcome geographical boundaries,” said Sam Rosen, Vice President at ABI Research. “Tata Communications provides the glue that holds this solution together with IP transport and storage capabilities, bringing content to central locations, between central locations and studios, and feeding the distribution network when assets are ready to publish. The use of IP within broadcast supports the need for rapid support of nascent standards including 4K, 8K, high dynamic range (HDR) and 360 video.”
“We need a powerful, well connected platform that enables us to collaborate as if we were together in the same location. Working with Tata Communications, we are able to get a LAN experience in a WAN environment, underpinned by the company’s global network.”
Ariel Rubio, Vice President of IT at VICE Media
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