Increase uptake of Connected Car Subscription services
Learn how data insights can help create personalized connected car services that drive subscription conversions.
Key takeaway
-
Market trend:
Although revenue from connected car services is expected to increase dramatically, recent reports show that the ratio of paid data subscribers is expected to contract by 20% between 2021 and 2028.
-
Solution approach:
Tata Communications MOVE™ Renewal Assure provides insights on consumer application usage and data consumption from connected cars.
-
Personalisation opportunity:
These insights enable OEMs to offer attractive, personalized services that improve customer experience and aim to increase connected car data subscription conversion rates.
-
Revenue potential:
The solution helps unlock new avenues for revenue generation by giving OEMs the power and visibility to improve their customers' experience.
