Unlock New Avenues of Revenue Generation in Connected Vehicle Services
Learn how automotive manufacturers can monetize connected vehicle capabilities through innovative service offerings.
Key takeaway
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Market opportunity:
As consumers become more accustomed to in-vehicle connectivity, there is a massive opportunity for automotive manufacturers to monetize through unique consumer experiences.
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Service diversity:
Potential revenue streams include software upgrades, subscription services, advertising, and usage-based insurance.
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Adoption challenges:
Customers often fail to realize the true potential of connected services, sticking with them only during free trial periods which are typically short and data-capped.
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Solution approach:
Tata Communications MOVE™ Renewal Assure helps automakers increase the uptake of connected car subscriptions by addressing these challenges.
