Starbucks aces the CX game with a network powerplay
The coffee giant now delivers personalised experiences through actionable insights and location-specific user data. Know how our integrated Managed Wi-Fi solution made this possible.
With over 270 stores across 50 cities, the maestro coffee house has built a sterling reputation for itself in India. A few network-related challenges were hindering customer experiences in-store, thereby threatening the very reputation they've so carefully built.
- The brand was struggling with an inconsistent wi-fi experience, limited consumer data capturing, fragmented infrastructure, manual store setup processes, security vulnerabilities, and inefficient reporting.
- Our integrated, persona-based approach helped deliver consistent wi-fi connectivity, location and behavior-based consumer insights, tighter security protocols, and automated store setup processes.
Key Takeaways:
Our integrated, persona-based approach delivered:
- Consistent wi-fi experience
- Deeper consumer insights
- Unified network infrastructure
- Automated store setup processes
- Tighter security protocols