The Innovation Hub Journey
The Launch
Launched in September 2019, the Innovation Hub is a programme for new ideas and concepts which focuses on bringing fans closer to the game of golf.
Launch video
Immersion Workshop Video
Finalists Immersion Workshop
We received multiple high-quality entries from over 15 different countries. After lengthy discussions, the panel narrowed the field down to three finalists, alugha, EyeCandyLab and Sparx. The finalists were then brought to London for immersion workshop in February 2020.
Winners Announcement
alugha were crowned the winner in April 2020! The winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse audience.
Winners video
Meet The Runners-Up
eyecandylab
Enhances live video streams and broadcasts using Augmented reality powered insights to elevate golf viewing experiences including 3D green layouts and player holograms
Sparx Technology
Interactive audience engagement
platform powering real-time mobile trivia and
predictive gaming on Live TV and web streams
Who They Impressed
The Innovation Hub panel of judges is made up of experts
and thought
leaders from across the industry.
Rufus Hack
European Tour
Chief Content Officer
Michael Cole
European Tour
Chief Technology Officer
Tri Pham
Tata Communications
Chief Strategy Officer
Dhaval Ponda
Tata Communications
Global Head – Media & Entertainment
Oliver Wilson
European Tour
Player
Guest Posts
Interact with other fans & participants
through
social media using #innovationhub
Social Hub
To know more about Tata Communications work with the European Tour, please click here
Interact with other fans & participants through social media using #innovationhub
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