Launched in September 2019, the Innovation Hub is a programme for new ideas and concepts which focuses on bringing fans closer to the game of golf.
We received multiple high-quality entries from over 15 different countries. After lengthy discussions, the panel narrowed the field down to three finalists, alugha, EyeCandyLab and Sparx. The finalists were then brought to London for immersion workshop in February 2020.
alugha were crowned the winner in April 2020! The winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse audience.
Enhances live video streams and broadcasts using Augmented reality powered insights to elevate golf viewing experiences including 3D green layouts and player holograms
Interactive audience engagement platform powering real-time mobile trivia and predictive gaming on Live TV and web streams
The Innovation Hub panel of judges is made up of experts
and thought leaders from across the industry.
European Tour
Chief Content Officer
European Tour
Chief Technology Officer
Tata Communications
Chief Strategy Officer
Tata Communications
Global Head – Media & Entertainment
European Tour
Player
Interact with other fans & participants through
social media using #innovationhub
To know more about Tata Communications work with the European Tour, please click here
Interact with other fans & participants through social media using #innovationhub
Read what Tata Communications has to say on new technologies
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