Beyond AI pilots: Proving business value in marketing & CX – Tata Communications & MMA India webinar
This webinar by MMA Global explores how organisations can move beyond AI experimentation and pilots to deliver real, measurable business value in marketing and customer experience (CX).
It focuses on the critical shift from isolated AI initiatives to scaled, enterprise-wide adoption, highlighting the challenges many companies face in proving ROI, aligning stakeholders, and integrating AI into existing workflows. The session covers practical approaches to embedding AI into marketing and CX strategies to drive tangible outcomes.
Attendees will learn how to evaluate AI use cases based on business impact, build a strong measurement framework for ROI, and scale successful pilots across the organisation. The webinar also provides insights into overcoming organisational barriers, aligning teams, and leveraging data effectively to unlock growth, improve customer engagement, and enhance overall marketing performance.
Key takeaway
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Learn how to move from isolated AI pilots to scalable, enterprise-wide AI adoption across marketing and customer experience.
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Understand how to measure AI ROI effectively by aligning use cases to business outcomes, customer impact, and operational performance.
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Discover practical strategies to overcome organisational silos, improve stakeholder alignment, and scale successful AI initiatives across teams.