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Case Study

Transforming customer communication: Cars24’s growth with Tata Communications Kaleyra™ CPaaS

Business impact
in action

Up to 5x reduction

in SMS costs in the UAE

300K–500K+

monthly SMS volumes scaled in the UAE

~2 million

messages per month in Australia

Challenge

The Challenges

  • High SMS costs due to international routing

  • Slow support and issue resolution from previous providers

  • Growing messaging volumes across multiple markets

Solution

The Solution

  • Enabled local routing through sender ID registration

  • Deployed scalable Kaleyra™ CPaaS SMS platform

  • Provided responsive support and seamless integration

result

The Result

  • Up to 5x reduction in messaging costs

  • Scaled volumes across UAE and Australia

  • Improved reliability, support and customer engagement

The Kaleyra platform has been seamless to integrate and very reliable in our day-to-day operations. As our SMS volumes have grown significantly across the UAE and Australia, the platform has scaled effortlessly without any challenges. Additionally, the support in enabling local sender registration in the UAE helped us significantly optimise our messaging costs, making a real difference to our overall efficiency.
Akash Verma
Commercial Lead | UAE & Australia, Cars24
Assessment
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