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Case Study

Making the world's toughest motorsport truly live

Business impact
in action

300–350 km

of competitive rallying across 15–25 stages

1.3 billion

cumulative TV audience

110.9 million

viewing hours across 54.3K broadcasts

Challenge

The Challenges

  • Rally stages span hundreds of kilometres across difficult, remote terrain
  • Multiple camera sources generate large volumes of live video that must be transported reliably
  • Expanding coverage meant supporting more feeds, camera angles and broadcasters across markets
Solution

The Solution

  • Tata Communications provided the global connectivity behind WRC’s live broadcast operations
  • Its next-generation IP network carried the produced world feed from the service park to broadcasters
  • Video Connect and VPN services supported live video delivery from remote rally locations
result

The Result

  • Enabled a new all-live feed for several broadcasters
  • Increased live content and camera perspectives available to fans
  • Delivered 25+ hours of live coverage from every rally
Solution
On-demand network and media-native cloud for your every need.
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