Business impact
in action
3× growth
in live sports delivery (~1,000 hours/year to 3,000+ hours annually)
48 hours
new sports feeds activated
Significant
reduction in media transport costs
The Challenges
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Global sports content acquisition relied on domestic and regional telcos, requiring new contracts and multiple suppliers for new sports events.
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Long provisioning cycles delayed the activation of international sports feeds.
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Managing multiple network providers across time zones increased operational complexity.
The Solution
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Deployed Tata Communications’ Video Connect, a broadcast-grade global media backbone.
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Replaced fragmented telco-based services with a single global network for content acquisition and transport.
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Enabled end-to-end ingest and transport of purchased sports feeds across Tata Communications' on-net backbone.
The Result
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Simplified global sports content acquisition with a single broadcast-grade global media backbone.
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Reduced the need to manage multiple network providers and contracts for new sports events.
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Streamlined booking, coordination, and transmission workflows for live sports contribution.