Business impact
in action
The Challenges
MullenLowe Lintas Group, part of Interpublic Group (IPG), operated across 28 offices in 7 cities with each agency managing its own network connectivity. This led to:
-Variations in service level agreements (SLAs)
-Inconsistent network performance
-Uneven user experience
The Solution
To address these issues, the organisation partnered with Tata Communications and implemented a federated network model that included:
-A single service provider across all locations
-56 network links and 3 centralised data centers
-AI-driven service resolution tools for continuous improvement
The Result
Over a 7-year period, the group experienced:
-50% year-on-year growth in bandwidth consumption
-Reduced total cost of ownership
-Consistent SLA adherence and improved network uptime
-Enhanced user satisfaction and operational efficiency
-Tangible value through the adoption of AI-based solutions