Business impact
in action
80% reduction
in physical infrastructure
$42 million
in CAPEX avoided
30% reduction
in annual OPEX
The Challenges
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Five geographically distributed broadcast centres
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Hundreds of on-premise systems and manual workflows
The Solution
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Unified contribution at scale, aggregating feeds from more than 1,000 connected sites across satellite, fibre, and IP using a software-defined control plane
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Cloud-based processing, replacing physical racks with a platform-as-a-service model for transcoding, statistical multiplexing, and managed encryption, hosted on Tata Communications’ Edge Media Cloud
The Result
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Major reduction in physical infrastructure and operational complexity
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Centralised broadcast operations replacing dozens of moving parts with one controlled system