Business impact
in action
16 clubs
connected on one collaborative platform
7 host
broadcasters supported globally
Thousands
of work hours saved through automation.
The Challenges
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Fragmented media distribution across multiple FTP servers and workflows.
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Complex collaboration between 16 clubs, seven host broadcasters and ecosystem partners.
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Time-consuming manual processes that delayed content delivery and increased operational inefficiencies.
The Solution
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Co-created URC Cloud, built on Tata Communications Media Hub.
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Unified media ingest, asset management, distribution, tagging, access control and user management within a single platform.
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Automated content workflows to improve operational efficiency and simplify collaboration.
The Result
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Thousands of work hours saved through workflow automation.
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Faster, seamless content operations across the entire URC ecosystem.
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Improved collaboration between clubs, broadcasters and digital teams.
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Bridged traditional broadcast and digital content workflows to enable faster fan engagement.