Business impact
in action
The Challenges
URC relied on fragmented systems and manual workflows, making content storage, access, and distribution slow and inefficient. This limited scalability, delayed delivery, and increased operational costs for teams, broadcasters, and partners.
The Solution
In partnership with Tata Communications, URC deployed a unified, cloud-based Media Hub for secure, scalable content management. Automation and global distribution streamlined workflows, centralised archives, and improved collaboration across stakeholders.
The Result
The league now saves thousands of hours, reduces costs, and accelerates content delivery worldwide. The platform already scales to other leagues, unlocking new fan experiences and future growth opportunities.