Guide to getting started with MMS
Key takeaway
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Description
Discover the marketing power of MMS with its superior opt-in rates, visual appeal, and higher engagement levels. From promotional coupons and product showcases to back-in-stock alerts and holiday greetings, MMS campaigns leverage rich media content for maximum impact. This guide also includes technical best practices and insights on backend infrastructure for seamless content management and delivery.
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Market Challenges
In a world of growing digital noise, brands struggle to capture customer attention through traditional text and email formats. Low engagement rates, cluttered inboxes, and impersonal SMS limit campaign success. To achieve higher conversions, personalisation, and omnichannel consistency, businesses need more interactive and visually rich communication channels like MMS.
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Solution
Tata Communications Kaleyra’s MMS solution enables businesses to send dynamic content—images, videos, GIFs, QR codes, and files—through MMS. The platform delivers high throughput, carrier optimisation, and personalised campaign strategies. Real-world case studies, including Coca-Cola’s interactive billboard and BMW’s personalised outreach, highlight MMS’s ability to drive engagement, shareability, and measurable revenue impact.
