Transforming D2C retail through phygital innovation
Reimagining D2C Retail with Connected Networks, Intelligent Insights, and Personalised Journeys.
Key takeaway
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This whitepaper explores the evolving Direct-to-Consumer (D2C) retail landscape, emphasizing the urgent need for brands to bridge the gap between customer expectations and operational capabilities.
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Phygital is the Future
56% of consumers still rely on physical stores—making seamless integration of digital and physical touchpoints essential for D2C success.
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Unified Intelligence Drives Growth
Tata Communications’ Digital Fabric connects customers, stores, logistics, and employees to enable real-time decisions and personalized experiences.
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Tech-Enabled Efficiency
AI, IoT, and edge computing empower retailers with smarter inventory management, omnichannel engagement, and operational agility.