Replace satellite with credible hybrid alternatives
Key takeaway
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Industry shift
Moving beyond traditional satellite broadcasting. Broadcasters are exploring alternatives to satellite due to factors like spectrum reallocation for 5G, latency issues, and cost considerations. There's a growing need for more flexible, cost-effective, and scalable content distribution methods.
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Tata Communications' hybrid distribution solution
Offers a secure, managed distribution approach combining global video-optimized fibre networks with regional last-mile and satellite options. Enables high-quality compressed video delivery over a hybrid fibre and internet network, ensuring seamless integration and simplified content distribution. Provides compatibility with protocols like Zixi, SRT, and RIST, allowing broadcasters to leverage existing equipment and standards.
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Benefits of the hybrid approach
Reduces total cost of contribution and distribution technology. Supports future-ready formats, including higher-definition content. Facilitates regional customization of content and advertisements. Ensures quick deployment with end-to-end solutions delivered within weeks.
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Tata Communications' media network advantages
Operates a global ecosystem with over 400 on-net broadcasters connected via the Video Connect backbone. Provides 24/7/365 monitoring through Media Service Operations Centres, ensuring reliable and uninterrupted service. Enables applications like news content exchange, distribution of syndicated content, and shared infrastructure for OTT platforms.
