Tata Communications - RCS Business Messaging Leaderboard
Key takeaway
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Market dynamics
RCS Business Messaging is rapidly expanding, with North America leading growth following Apple’s adoption of RCS. As enterprises move beyond SMS, there is rising demand for rich media, two-way messaging and conversational engagement. In regions with low OTT penetration, RCS adoption is driven by transactional messaging familiarity.
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Key capabilities
Tata Communications offers an extensive Customer Interaction Suite with AI-driven chatbots, RCS messaging APIs, and omnichannel support. Kaleyra adds programmable video, SMS, MMS, voice, and OTP services, all built for scalability, compliance, and security. The platform also integrates with leading CRMs and marketing tools like Salesforce and Oracle.
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Tata Communications position
Ranked as an “Established Leader” by Juniper Research, Tata Communications stands out for its geographic reach, breadth of offerings, and innovation in value-added services. Its strategic acquisition of Kaleyra has boosted its enterprise reach and product depth, particularly in sectors such as eCommerce and finance.
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Business benefits
Enterprises gain from seamless deployment, secure global reach, and intelligent customer interactions. RCS enables higher engagement, improved brand presence, and enhanced CX through automation and rich media messaging, helping organisations modernise communication strategies effectively.
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