The Challenges
Premier cycling events in UK lacked real-time context. Viewing felt passive, missing the sport’s emotion and intensity.
The Solution
- Tata Communications and British Cycling created a Proof of Concept for immersive, live, data-driven broadcasts.
- Real-time stats streamed via on-bike sensors and telemetry connected to the Tata Communications Cloud.
- Interactive new age overlays turned raw data into engaging, on-screen graphics.
- The sport-agnostic, cloud-powered setup was scalable across formats.
The Result
The Proof of Concept redefined fan engagement for cycling events, turning spectators into participants. Fans could feel every moment through real-time data and storytelling.