Business impact
in action
The Challenge
- Lack of accurate footfall and conversion (fill) rate tracking in retail stores.
- Manual methods like Excel-based estimates were time-consuming and unreliable.
- Limited visibility from existing CCTV setups in dynamic, high-traffic store environments.
The Solution
- Deployment of Tata Communications MOVE™ Video Analytics using existing CCTV infrastructure.
- Real-time dashboards providing insights into footfall, dwell time, and traffic patterns.
- End-to-end support from Tata Communications, including setup, training, and integration.
The Result
- Achieved 96–97% footfall tracking accuracy, even in compact retail spaces.
- Enabled smarter staff planning and reduced customer wait times during peak hours.
- Improved overall operational efficiency and laid the groundwork for personalised retail strategies.