Brand & Executive Monitoring: What it is and how it prevents digital impersonation

Key takeaway on Brand & Executive Monitoring services

• Brand & Executive Monitoring is a critical capability within modern Cyber Threat Intelligence programs, helping organisations detect brand misuse, executive impersonation, phishing, and fraud before business impact occurs.

• Tata Communications delivers Brand & Executive Monitoring through its Cyber Threat Intelligence as a Service (CTIaaS), combining continuous monitoring across the surface, deep, and dark web with expert-led intelligence analysis.

• CTIaaS enables organisations to move from reactive detection to proactive prevention, providing validated alerts, contextual risk insights, and clear remediation guidance instead of raw threat data.

• By integrating Brand & Executive Monitoring into CTIaaS, enterprises can improve response times, reduce fraud risk, and protect brand trust as part of a broader cyber resilience strategy.

Protect your brand and leadership from digital impersonation attacks

Cybercriminals increasingly target trusted brands and senior executives to launch phishing, fraud, and social engineering attacks. Brand & Executive Monitoring helps organisations identify misuse of their identity across the surface, deep, and dark web—before it causes financial loss or reputational damage.

Digital impersonation risks enterprises can’t ignore

The risk you can’t ignore

Attackers no longer need to breach your systems to harm your business. By impersonating your brand or executives, they can exploit customer trust, deceive employees, and execute fraud at scale.

Common risks include:

• Fake domains and look-alike websites used for phishing
• CEO and leadership impersonation for payment fraud
• Misuse of logos, email identities, and brand assets
• Social media and marketplace abuse impacting reputation

Without continuous monitoring, these threats often go unnoticed until damage is already done.

What Brand & Executive Monitoring does for enterprises

Brand & Executive Monitoring continuously tracks and analyses how your brand and leadership identities are being used—or misused—across the digital ecosystem.

The service monitors:

• Surface web domains and look-alike URLs
• Deep web forums and underground communities
• Dark web marketplaces and threat actor channels
• Executive profiles, email formats, and brand keywords

When suspicious activity is detected, customers receive timely intelligence and expert guidance to take corrective action.

How Brand & Executive Monitoring service works

Brand & Executive Monitoring operates through a structured intelligence workflow combining automation and expert analysis.

1. Continuous discovery
   Automated crawlers scan the surface, deep and dark web for brand-and executive-related indicators and provide intelligence feed.
2. Correlation & validation
   Detected signals are correlated with threat intelligence sources to validate intent, credibility, and potential impact.
3. Analyst review
   Human threat researchers analyse findings to reduce false positives and identify high-risk impersonation attempts.
4. Actionable advisory
   Customers receive contextual alerts and advisories outlining the threat, potential risk, and recommended actions.
5. Ongoing monitoring
   Monitoring continues 24/7 to detect new misuse as threat campaigns evolve.

Key benefits of Brand & Executive Monitoring

Prevent fraud and phishing attacks: Detect impersonation campaigns early to stop phishing, invoice fraud, credential harvesting, etc.

Protect brand trust and reputation: Identify misuse of brand assets before customers, partners, or employees are impacted.

Reduce response time: Receive curated alerts instead of raw data, enabling faster and more confident decision-making.

Lower operational overhead: Eliminate the need for manual brand searches and ad-hoc investigations by internal teams.

Real-world use cases of Brand & Executive Monitoring

• Executive impersonation detection
   Identify emails, domains, or campaigns impersonating CXOs to prevent financial fraud.
• Phishing campaign identification
  Detect fake websites or emails using brand identity to prevent credential harvesting.
• Brand abuse monitoring
  Track unauthorised use of logos, brand names, and digital assets across forums and marketplaces.
• Credential leak correlation
  Link brand misuse with leaked credentials or breached data to assess risk escalation.

Why Tata Communications for Brand & Executive Monitoring

Brand & Executive Monitoring at Tata Communications is delivered as part of our Cyber Threat Intelligence as a Service (CTIaaS), which sits within our broader Cyber Resilience Services portfolio. Unlike standalone monitoring tools, our approach integrates intelligence, automation, and expert-led operations to help enterprises prevent brand impersonation, executive fraud, and reputation-driven attacks before they impact trust or business continuity.

Backed by our Cyber Resilience framework, we support customers across the full lifecycle—Assess, Execute, Integrate (SIEM/SOAR), Operate, and Manage—ensuring brand-related threats are not only detected, but acted upon quickly and consistently within the customer’s security ecosystem.

• Accelerated threat detection: Global scanning capabilities, which are further supercharged by Tata Communications’ unique visibility into 30% of the world’s internet traffic.
• AI & Human-in-the-Loop: Autonomous threat discovery validated by experts to deliver precision intelligence.
• SOC-backed operations: Continuous monitoring supported by globally distributed SOC teams

While our brand monitoring service protects what customers see, our dark web monitoring service uncovers the hidden threats that attackers plan and trade out of sight.

How Brand & Executive Monitoring fits into Tata Communications CTIaaS

Brand & Executive Monitoring is available as part of:

• CTIaaS-Premium – Enhanced digital risk and identity monitoring
• CTIaaS-Premium+ – Comprehensive coverage with added attack surface insights

Customers can seamlessly upgrade as their risk landscape evolves.

Next steps to strengthen brand and executive protection

Protect your brand and leadership from digital misuse and impersonation. Learn how we deliver and help you secure with our threat Intel.

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