Re-engineering CX for the digital first world

Consumer buying behaviour has changed permanently. Customers now expect brands to provide a buying experience that is built for the digital-first world. While the buying process has changed, customer expectations have not. Customers still want to explore a range of options, get personalised service, and value the ability to seek the opinion of friends and family.

To succeed in this environment, you need to provide more than a good website experience. You need to enable your sales executives to deliver a personalized sales experience digitally. The answer is not to replace your retail experience with a digital one, but to reimagine retail for a digital-first world.

Read our industry paper to discover how you can re-engineer customer experience for the digital-first world.
Tata
Our solutions
Whether it is delivering a digital showroom experience or helping customer connect with your service experts from anywhere in the world, discover new opportunities to transform your customer experience with Tata Communications.
Enhance customer engagement with CPaaS
Increase customer satisfaction and build loyalty with Tata Communications CPaaS, a cloud communications platform:
  • Integrate voice and messaging capability in your applications globally with Rest based APIs
  • Secure customer transactions and protect against fraud with multi-factor authentication and fraud protection
  • Enable mobile & IoT services, including service integration, activation and operational management with an extensive range of APIs
  • Leverage innovative features like A2P messaging, Web-RTC, number masking, fraud prevention, mobile SIM services and more
Transform service experience with CCaaS
Empower your service team to operate securely and seamlessly from any location through our next-generation cloud contact centre solution
  • Choose a range of technology options from Cisco Webex Contact Centre, Amazon Connect or Tata Communications’ InstaCC Global
  • Take control of your customer experiences with a Single Pane of Glass for Proactive Monitoring, Management and reporting beyond OEM dashboards
  • Global coverage: E2E solution including global SIP coverage connecting cloud and your platform
  • Carrier grade QoS with committed SLAs and reporting allowing retirement of legacy services and infrastructure
Transform sales experience with digital customer experience platform
In a world where retail footfalls are reducing, customers still value the personal service offered by in-store shopping. Now you can deliver the retail customer experience digitally leveraging our customer experience platform:
  • Omnichannel unified communications capability – Leverage the power of WebRTC, 2-way messaging and a comprehensive video platform to deliver a integrated experience
  • Assisted Digital Buying - Enable customers to connect with sales people just as in a store for product demo, evaluation and expert assistance
  • Live Product walkthrough / demo - Provide a seamless virtual walkthrough/demo of the product and answer any queries the customer may have
  • Co-buying experiences – Customers value the opinion of colleagues and friends. Enable them to be part of your customer’s digital buying experience
  • Expert Assistance - Complete the store at home experience by adding a technical, product or financial advisor to experience
  • Enhance customer engagement with CPaaS
    Increase customer satisfaction and build loyalty with Tata Communications CPaaS, a cloud communications platform:
    • Integrate voice and messaging capability in your applications globally with Rest based APIs
    • Secure customer transactions and protect against fraud with multi-factor authentication and fraud protection
    • Enable mobile & IoT services, including service integration, activation and operational management with an extensive range of APIs
    • Leverage innovative features like A2P messaging, Web-RTC, number masking, fraud prevention, mobile SIM services and more
  • Transform service experience with CCaaS
    Empower your service team to operate securely and seamlessly from any location through our next-generation cloud contact centre solution
    • Choose a range of technology options from Cisco Webex Contact Centre, Amazon Connect or Tata Communications’ InstaCC Global
    • Take control of your customer experiences with a Single Pane of Glass for Proactive Monitoring, Management and reporting beyond OEM dashboards
    • Global coverage: E2E solution including global SIP coverage connecting cloud and your platform
    • Carrier grade QoS with committed SLAs and reporting allowing retirement of legacy services and infrastructure
  • Transform sales experience with digital customer experience platform
    In a world where retail footfalls are reducing, customers still value the personal service offered by in-store shopping. Now you can deliver the retail customer experience digitally leveraging our customer experience platform:
    • Omnichannel unified communications capability – Leverage the power of WebRTC, 2-way messaging and a comprehensive video platform to deliver a integrated experience
    • Assisted Digital Buying - Enable customers to connect with sales people just as in a store for product demo, evaluation and expert assistance
    • Live Product walkthrough / demo - Provide a seamless virtual walkthrough/demo of the product and answer any queries the customer may have
    • Co-buying experiences – Customers value the opinion of colleagues and friends. Enable them to be part of your customer’s digital buying experience
    • Expert Assistance - Complete the store at home experience by adding a technical, product or financial advisor to experience
  • CC- Global Awards 2021: Customer Experience Excellence

    For the second time in a row, TATA COMMUNICATIONS has won the award in the customer experience excellence category
    Tata
  • SILVER medal at Stevie Awards for best use of Technology in Customer Service – Telecommunications Industries – APRIL 2021 – AMERICAS REGION

    Tata
  • A Leader in the 2022 Gartner® Magic Quadrant™ for Network Services, Global

    Tata

Take the first step towards next-gen customer experience