Holiday marketing playbook
Key takeaway
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Description
Learn impactful multichannel strategies tailored for holiday campaigns, with a focus on mobile-first customer engagement. Featuring real-world brand examples like Home Depot, Target, BMW, and Subway, this eBook shows how SMS, MMS, RCS, and personalisation drive measurable success while balancing promotional messaging with relationship-building tactics.
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Market Challenges
Global inflation and supply chain disruptions have increased price sensitivity among shoppers, who now begin gift-buying well before Thanksgiving in search of deals. With in-store traffic still below pre-pandemic levels, brands must adopt flexible, mobile-enabled, multichannel strategies to stay competitive and meet rising customer expectations.
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Solution
The playbook highlights five multichannel strategies to overcome these challenges:
- Make Shopping Easy Across Channels: Use SMS, email, and messaging apps for seamless outreach.
- Personalise Your Message: Leverage MMS and CRM data to deliver tailored content and offers.
- Stand Out on Less Saturated Channels: Utilize RCS and WhatsApp for higher engagement rates.
- Improve the Purchasing Experience: Enable order tracking, digital receipts, and cross-channel support.
Each strategy is supported with case studies, making the report a practical guide for CX and marketing teams preparing for high-stakes seasonal campaigns.
