Multichannel strategies for growing your e-commerce brand
Key takeaway
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Market Challenges
E-commerce brands face rising customer expectations for instant, interactive, and contextual communication. Fragmented tools and lack of unified engagement often result in missed sales opportunities and weak retention. Compliance, personalisation, and tool integration into a scalable solution remain key hurdles.
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Solution
Kaleyra’s CPaaS platform centralizes multichannel communication, enabling real-time, personalised interactions across SMS, RCS, WhatsApp, and video chat. It helps brands streamline the shopping journey, strengthen loyalty, and improve response times while ensuring brand consistency and compliance.
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Key Takeaways
SMS drives conversions for time-sensitive campaigns. RCS delivers branded, media-rich interactions. WhatsApp API enables conversational commerce and seamless support, while video chat humanizes digital engagement. Unified under one platform, these channels boost personalisation, maximize ROI, and meet customers at every stage of the buyer journey.
