Press Releases

Tata Communications delivers live Formula 1® video feeds to Chello DMC for Sport1 broadcast

Sport1 viewers watch live 2014 Formula 1® footage via fibre for the first time; deal in place for live feeds to be delivered to all devices from the 19 worldwide race locations

London – April 9th 2014 – Tata Communications, a leading provider of A New World of Communications™, announces it is providing Official F1® licensee/broadcaster Chello DMC live Formula 1® video feeds via its wholly-owned fibre network for the first time this season. The high quality video feeds, broadcast on Dutch sports channel, Sport1 will be used for the channel’s full 2014 race season coverage.

The partnership builds on Tata Communications’ proven capability as the Official Connectivity Provider of Formula 1® by giving Chello DMC access to the highest quality video content thanks to Tata Communications’ global fibre network. Six live feeds and an additional unilateral feed from all 19 races this season will be distributed via the fibre network for broadcast on the Sport1 channels and via the Sport1 app.

The investment in fibre by Chello DMC is in line with its wider strategy to provide clients, such as Sport1, with the expertise and technology to increase the value of its broadcast content through improved quality, choice and cost efficiencies. By using Tata Communications’ fibre network for delivery, Sport1 now has the opportunity to provide its subscribers with not only a complete race overview, but also additional services, such as onsite commentary, across all devices.

Jelmer Kleingeld, VP and General Manager at Chello DMC said, “Formula 1® is one of the most popular spectator sports in the world. As the Official Connectivity Provider of Formula 1®, Tata Communications already has the major fibre operations in place making it possible for us to pick up high quality content at an improved latency rate. We are committed to providing a highly innovative service to our client Sport1 and this new distribution capability opens up greater possibilities for the services we can provide to our clients in the future.”

Consumer demand for high quality, live content across different platforms is growing, and at the heart of this change is the transition towards fibre networks to deliver the highest quality live and file-based video, securely and to numerous devices (televisions, tablets, smartphones and laptops). The secure and massive bandwidth provided by our fibre helps broadcasters to effectively monetise their rights, especially for live events.

Rangu Salgame, CEO, Growth Ventures, Tata Communications said, “For Tata Communications this is another important development in our role as Official Connectivity Provider of Formula 1® and proven track record in providing global media solutions to our clients. By delivering the highest quality video feeds over our wholly-owned fibre network we are able to offer clients of Formula One Management, such as Chello DMC, enhanced experiences.”

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FOR IMMEDIATE RELEASE

PRESS RELEASE

Natalie Chak
Tata Communications
+44 (0)7833 043 779
natalie.chak@tatacommunications.com
Neil Thomas
Hill & Knowlton Strategies
+44 207 413 3454
neil.thomas@hkstrategies.com

About Tata Communications

Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

http://www.tatacommunications.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.


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