Consumption of television programming is rapidly evolving the world over. While the traditional route of distribution through satellite remains the most prominent, the next generation of audiences are born as digital natives, disrupting legacy business models.
In the wide ecosystem of broadcasters and aggregators, the challenges faced by enterprises are similar globally.
- Adoption of alternative media platforms driven by OTT players
- Growing content acquisition costs
- Emerging competition from content owners going direct to consumer
As core audiences grow apart geographically, and new audiences emerge at unexpected locations, broadcasters need to be agile to serve the right content to the right audience to monetize effectively. To stay relevant, broadcasters and aggregators need a partner that can support their global contribution and distribution needs in the most reliable yet flexible manner.
Tata Communications has the experience of working with leading global broadcasters, solving their digital infrastructure challenges through our array of solutions and services.