India’s oldest Music Label queried, “How can we make certain of superb website experiences?”

TATA COMMUNICATIONS CDN ASSURED FASTEST RESPONSES AND THE HIGHEST IMAGE QUALITY.

CHALLENGE:

Accessed by users virtually anywhere in the world, Indian music tracks and feature films from Saregama are hugely popular. With content demand rising continuously, the company sought an alternative to its existing service provider to combat excessive cost and latency.

SOLUTION:

Saregama chose Tata Communications’ content delivery network (CDN) solution offering super-dense global nodes in a multi-layered caching architecture. AI-powered image optimisation maintains visual quality across devices; whole-site acceleration (WSA) ensures faster page loads on its website.

Results

Enlivening customer experiences are assured, made even better with image optimisation. Distributed storage ensured smooth and fast migration of 11TB of audio files. A 35 per cent cost saving is complemented by stronger service and support.

• 2-second website response improvement
• 4-week transition with zero disruption
• 11TB of audio faultlessly transferred
• 35% saving compared to legacy infrastructure