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Crowd-sourced circuit maps and a MERCEDES AMG PETRONAS social network museum take second Formula 1® Connectivity Innovation Prize

London – October 9, 2014

Tata Communications announces winners of second challenge

Tata Communications, the Official Connectivity Provider for Formula 1®, today announces the winners of the second round of the F1® Connectivity Innovation Prize . Challenge two asked entrants to create a global digital scrapbook that would allow fans to explore and celebrate the richness and diversity of ‘The Silver Arrows’ extensive and successful history in the sport. Following an intensive judging process by a panel including Paddy Lowe, Executive Director (Technical) of the MERCEDES AMG PETRONAS Formula OneTM Team, Tata Communications is delighted to unveil the winning entries.

Winning entry 1: Individual entrant Robert Smith, UK

Idea: A timeline of explorable ‘circuit views’ populated and curated by fans. Built using HTML5 and JQuery, the scrapbook will display memories of the Silver Arrows on two levels: The first will have races organised chronologically and grouped into respective seasons, allowing fans to easily find the event they wish to explore. The second ‘circuit view’ will allow fans to view memories and contribute their experiences by uploading imagery, video or audio to any point of the circuit. This will all be viewable in a 360 degree rendering of the track and explorable via a mini-map or a ‘discover new experiences’ button. The result will be a rich map of user-generated experiences at each race, with a natural convergence of key events.

Winning entry 2: Team entrants Sam Clark, Mark Massarik and Chris Tingley, UK

Idea: A social museum that makes it easy for users to share content across social networks and rewards users for quality submissions. Working across PCs, laptops and smartphones, the website will showcase the most popular content on the landing page, contain frequently updated content, allow rapid sharing and seeding of submissions, and visually display the interconnected nature of the content. A reward system will recognise contributors with different badges including ‘Tech Head’, ‘Photojournalist’, ‘Audiophile’ or ‘Curator’, depending on the nature of their submissions.

Paddy Lowe, Executive Director (Technical) of the MERCEDES AMG PETRONAS Formula OneTM Team says, “Going into this challenge we were eagerly anticipating innovative input from fans into how they would like to see the history of our team celebrated online. I must say the quality of entries really blew us away and we are excited by the possibility of some of the ideas coming to fruition.”

The competition, launched by Tata Communications, along with Formula One Management and the MERCEDES BENZ PETRONAS Formula OneTM Team, is a three-part crowdsourcing platform for innovation that engages international brainpower against the demanding backdrop of Formula 1 ®  racing over the 2014 season.

Commenting on the winners, Julie Woods-Moss, CMO and CEO of Next Gen Business at Tata Communications says, “Both teams really got to the crux of this challenge and offered up incredibly creative and innovative solutions to what was a very complex problem to solve. Given the standard of entry to both challenges one and two, the judges all have very high expectations for the third and final challenge. It will be a tense race to the grand prize.”

The individual winners and two members of the team winners from both rounds of the F1® Connectivity Innovation Prize will be taking in the sights and sounds of the glamorous FORMULA 1 GRAND PRIX DE MONACO 2015 (Dates to be confirmed). They will also qualify for the shortlist of six winners who will compete for the overall Grand Prize of USD $50,000 at the end of the 2014 F1® season.

Entrants need to impress a judging panel made up of some of the foremost names in motor racing in order to triumph in the challenge. Judges include: 2008 FIA Formula OneTM Drivers’ World Champion and MERCEDES AMG PETRONAS Formula OneTM Team driver,  Lewis Hamilton , Lewis’ 2014 World Championship-leading team Executive Director (Technical),  Paddy Lowe ; Formula One Management’s Chief Technical Officer,  John Morrison ; Sky Sports F1® expert commentator,  Martin Brundle, Tata Communications’ Managing Director of F1® Business,  Mehul Kapadia  and former F1® driver and Tata Communications’ Julie Woods-Moss, CMO and CEO of the Next Gen business.

The final challenge in the F1® Connectivity Innovation Prize will be announced exclusively on Tata Communications’ F1 Connectivity Innovation Prize website on 29 th October 2014. Keep an eye on the Official Website for updates as well as @tata_comm or #tatacommsf1prize .


About Formula 1®

Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2013 it was watched by over 450 million unique television viewers from 185 territories. The 2014 FIA Formula One World ChampionshipTM runs from March to November and spans 19 races in 19 countries across five continents. Formula One World Championship Limited is part of the Formula One group, founded by CEO Bernie Ecclestone, and holds the exclusive commercial rights to the FIA Formula One World ChampionshipTM. For more information on Formula 1® visit www.formula1.com


 

FOR IMMEDIATE RELEASE

Tim Masih
Tata Communications
+44 (0)7557 319 214
tim.masih@tatacommunications.com

PRESS RELEASE

Nav Sidhu
Sidhu & Simon Communications
+44 (0)207 491 9900
nav@sidhuandsimon.com


About Tata Communications

Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of CommunicationsTM. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

http://www.tatacommunications.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at http://www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.


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