London, UK – July 7, 2016
Tata Communications, the Official Connectivity Provider to Formula 1® and the Official Managed Connectivity Supplier of the MERCEDES AMG PETRONAS Formula One™ Team is, together with Lewis Hamilton, unveiling the second challenge of the 2016 F1® Connectivity Innovation Prize. The challenge asks fans worldwide to harness their technical know-how and passion for F1®racing to see how virtual reality (VR) or augmented reality (AR) technologies could be used to help the team collaborate more quickly and efficiently in the run-up to and during each Grand Prix.
“There is great scope for us to use the latest VR and AR technologies to enhance and speed up both the remote team’s ability to analyse car data and suggest solutions to issues that may arise on the track, and the trackside team’s ability to harness the insights from the remote team. These ideas could give the team a new kind of competitive edge.”
-Paddy Lowe, Executive Director (Technical) of the MERCEDES AMG PETRONAS Formula One™ Team
For a chance of winning the USD $50,000 Grand Prize, fans need to develop a solution that uses VR or AR to enable closer collaboration between the team of engineers trackside, and those working remotely at the team’s factory in the UK. Currently, the two teams of engineers come up with a race strategy, review component changes and resolve any issues using audio communications and two-way video feeds between the track and the factory. The objective is to show how this collaboration could be enhanced using VR or AR during mid-season tests, practice, qualifying or race day, helping the two teams to become a more closely integrated unit, and ultimately boosting the drivers’ competitiveness.
Paddy Lowe, Executive Director (Technical) of the MERCEDES AMG PETRONAS Formula One™ Team, and one of the judges of the 2016 F1® Connectivity Innovation Prize, says, “There is great scope for us to use the latest VR and AR technologies to enhance and speed up both the remote team’s ability to analyse car data and suggest solutions to issues that may arise on the track, and the trackside team’s ability to harness the insights from the remote team. These ideas could give the team a new kind of competitive edge.”
Lewis Hamilton says, “It’s been amazing to see fans come up with such bold ideas over the last two years. I can’t wait to take a look at the 2016 entries and see what the future of the sport might look like.”
“VR and AR applications are set to transform how people engage with each other and the world around them, so the exhilarating, high-pressure environment of F1 is the best place to explore the full potential of these technologies,” says Julie Woods-Moss, Tata Communications’ CMO and CEO of its NextGen Business. ”With this challenge, we look to unleash the collective brainpower of F1 fans and technology enthusiasts worldwide to show how creative applications of VR and AR, underpinned by superfast connectivity, could boost F1 teams’ competitiveness.”
In addition to Paddy Lowe and Lewis Hamilton, the judging panel includes John Morrison, Chief Technical Officer of Formula One Management; David Coulthard, former Formula 1® race driver and Channel 4’s F1® racing Lead Expert Analyst and commentator; Martin Brundle, former Formula 1® race driver and F1® commentator for Sky Sports F1® and Mehul Kapadia, Managing Director of F1® Business at Tata Communications.
The first challenge, set by Formula One Management, called on fans to develop a solution that uses VR or AR to enable people at home to experience a Grand Prix virtually. The winning solutions, by James Gough and Rich Pilsbury (UK), Paul Clarke (Australia) and Datu YogaBrata (Singapore), showed how fans who are not at the live event, could immerse themselves into the exciting world of F1® racing – from the pit lane and the Formula One Paddock Club™, to the drivers’ parade and the starting grid formation.
The jury picks three winners from each challenge of the F1® Connectivity Innovation Prize. The six winners will be awarded trips to the 2016 FORMULA 1 UNITED STATES GRAND PRIX in October, where the jury will announce the Grand Prize winner. The Grand Prize is a cheque for $50,000 and a bespoke trophy. A full brief for the second F1® Connectivity Innovation Prize challenge can be downloaded from the F1® Connectivity Innovation Prize website. The closing date for the second challenge is July 27th 2016.
As the Official Managed Connectivity Supplier to the MERCEDES AMG PETRONAS Formula One™ Team, Tata Communications has trebled the speed of data transfer for the team, enabling real-time communications between the trackside and the team’s factory in the UK, and paving the way for the team to develop new, innovative ways to use data.
See a video featuring David Coulthard and Lewis Hamilton discussing the second challenge here.
Twitter hashtag: #tatacommsf1prize
Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.
FOR IMMEDIATE RELEASE
+44 (0)7833 043 779
Hill & Knowlton Strategies
+44 207 413 3454
Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.
© 2017 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.