Monaco, May 26, 2017
Tata Communications, the Official Connectivity Provider to Formula 1® and the Official Managed Connectivity Supplier of Mercedes-AMG Petronas Motorsport, is today launching the 2017 F1® Connectivity Innovation Prize and unveiling the first challenge of this year’s competition – with a focus on the Internet of Things (IoT). The first challenge, set by Mercedes-AMG Petronas Motorsport, asks F1® fans and technology enthusiasts to come up with ideas for IoT solutions that could be used by the team to deliver peak performance at each Grand Prix.
“Formula 1® is all about new technologies and pushing the boundaries as far as we can; that’s what I love about the sport. The ‘Internet of Things’ has the potential to bring huge competitive advantages to our team’s operations, and change how fans experience the sport too. That’s what makes it so exciting. I can’t wait to see the ideas from fans for this challenge.”
-Lewis Hamilton – a judge for the 2017 F1® Connectivity Innovation Prize
“The Formula 1® racing calendar requires a feat of human performance, race operations and logistics like no other,” says James Allison, Technical Director of Mercedes-AMG Petronas Motorsport. “We wish to measure and optimise every aspect of how our engineers and drivers operate across multiple time zones, as well as how we manage a large number of off-car devices and equipment to give us the best chance of on-track success. For example, we have a dedicated coach to analyse human performance and advise our drivers and engineers on optimal sleep patterns for long-haul flights, and how to collaborate more efficiently at the track.”
For a chance of winning the USD $50,000 Grand Prize, fans and technologists need to design an IoT solution that helps Mercedes-AMG Petronas Motorsport to enhance its competitiveness across three key areas: human performance, race operations and logistics management. It should show how team members, equipment and workspaces could be converted into always-connected beings and ‘things’. By harnessing the power of the IoT and real-time data analytics, the solution should empower Mercedes-AMG Petronas Motorsport to track, monitor and manage everything in real-time. This includes minimising the impact of jet lag on engineers and drivers, maximising the performance of an array of off-car components, such as tyre blankets and data storage units, and ensuring the timely arrival of freight at each race venue.
Mercedes-AMG Petronas Motorsport Driver and three-time Formula One World Drivers’ Champion, Lewis Hamilton – a judge for the 2017 F1® Connectivity Innovation Prize – says, “Formula 1® is all about new technologies and pushing the boundaries as far as we can; that’s what I love about the sport. The ‘Internet of Things’ has the potential to bring huge competitive advantages to our team’s operations, and change how fans experience the sport too. That’s what makes it so exciting. I can’t wait to see the ideas from fans for this challenge.”
“The future of the digital world lies in enabling tens of billions of people and things globally to become seamlessly connected – this will open up tremendous opportunities in how we engage with one another and everything around us,” says Julie Woods-Moss, Tata Communications’ President and Chief Innovation and Marketing Officer. “As F1® enters a new era of digital transformation, we want to drive innovation in the sport through game-changing IoT solutions that have the potential to not only take the teams’ execution on and off the track to the next level, but also enhance the race experience for fans around the world.”
The judges pick three winners from each of the two challenges of the F1® Connectivity Innovation Prize. The six winners will be awarded trips to the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, where the jury will announce the Grand Prize winner.
In addition to James Allison and Lewis Hamilton, the judging panel includes John Morrison, Chief Technical Officer of Formula One Group; Martin Brundle, former F1® race driver and F1® commentator for Sky Sports F1®; and Mehul Kapadia, Managing Director of F1® Business at Tata Communications. In addition – for the first time since the launch of the competition in 2014 – the F1®Connectivity Innovation Prize will have a guest judge. In 2017, the guest judge will be Ross Brawn, Managing Director of Motorsports, Formula One Group, who will help pick the ultimate Grand Prize winner at the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.
A full brief for the first challenge can be downloaded from the F1® Connectivity Innovation Prize website. The closing date for the first challenge is 15th June 2017. The second challenge will be set by Formula One Group on 13th July 2017, in the run-up to the 2017 FORMULA 1 ROLEX BRITISH GRAND PRIX.
As the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, Tata Communications has trebled the speed of data transfer for the team, enabling real-time communications between the trackside and the team’s factory in the UK, and paving the way for the team to develop new, innovative ways to use data.
Twitter hashtag: #tatacommsf1prize
Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.
FOR IMMEDIATE RELEASE
+44 (0)7833 043 779
Hill & Knowlton Strategies
+44 207 413 3454
Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.
© 2017 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.