A Personalized Experience: Giving greater convenience and control to the customer

Retail giant Croma meets its customers virtually, at home or on the go using Tata Communications DIGO VX - A Customer Experience Platform, that allows Croma’s customers to connect with sales representatives in real time. Croma gained a unique competitive advantage, improved customer satisfaction, and a strengthened brand image.

• +70% conversion - more than 2x of other channels
• 9/10 post video call Net Promoter Score (NPS)
• 200,000 Croma customers calls in 2022

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