IDC Infobrief: Changing the dynamics of retail

This IDC info-brief sponsored by Tata Communications gives you a sneak peek into the evolving space in retail industry. As consumers reduce their retail spending, shift dollars online, move towards essential categories, consolidate in-store trips, and aim to reduce in-store interactions, the nature of shopping behavior has fundamentally shifted. Many of the trends captured in this paper will prove to be lasting, driving a more permanent change than a cyclical one.

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