People connect to websites and applications from various corners of the world to access the content. However, if the website’s servers are based in one location, for instance, New Delhi, people beyond the city boundaries might experience sluggish content rendering compared to those within the city. And this increases the chances of the consumers abandoning these web pages due to slow load times. To speed up the web assets, businesses need Content Delivery Network (CDN) services
This article discusses the basics of CDNs and how they help businesses ensure easy, efficient, and seamless content delivery to their end users.
CDNs are somewhat in line with an automated teller machine (ATM). Having a cash dispenser on practically every corner makes it easy and fast for people to withdraw money. There are no waiting periods in long bank queues, and the ATMs are stationed in multiple convenient locations for immediate access.
A CDN is a group of servers dispersed across geographies that team up to deliver a stable content access experience to end-users quickly, securely, and efficiently. This geographically distributed server network allows companies to keep a copy of their websites’ content closer to their customers.
A CDN can deliver types of digital content, including 4K and HD videos, audio streams, and software downloads such as applications, games, and OS upgrades.
To minimise the distance between visitors and a business’s website, CDNs create a copy of the web assets (Caches) in several geographical locations - points of presence (PoP). Each PoP entails loads of caching servers responsible for web content delivery to visitors within its radar.
So when another visitor within the same geography browses the website, CDNs forward the request from the origin server to the nearest server (edge server). That server then delivers the cached content significantly faster as it has less distance to traverse.
However, this is not the only way that CDNs serve material more rapidly and reliably.
A real-world illustration to explain how a CDN works would be to view online traffic in the same way as actual traffic. Assume there is more than one route from point A to point B. In the event of congestion, it is better for everyone to spread the traffic over a few different courses, even if there is a preferred route. While this may result in a path that is a few minutes (or microseconds, when scaled to internet speeds) longer, it prevents you from being caught in the traffic congestion building up on the quickest route. It is also possible that you will be sent along the shortest way after other vehicles have been routed differently. Thus, CDN works by balancing the load and maximising all available resources.
Besides speeding up web content delivery, CDNs also safeguard the business’s website as they reside in front of the backend server. They can act to effectively block cyberattacks and handle the incoming traffic flow to balance the load on each server.
It's little wonder that CDNs have been the hidden backbone of the internet for more than 20 years, providing online information for commerce, banking, healthcare, and other companies rapidly and at scale.
Who uses CDNs?
CDNs were designed to give all internet users a speedier and more consistent experience. Some use cases are as follows:
CDN for end users
Through a CDN, end users benefit from quicker page loads, more straightforward transactions, and a more stable online experience. Since the technology operates invisibly, users may not realise they are connected via a content delivery network. From their perspective, they are simply receiving content from their ISP or mobile provider.
CDNs for content publishers
Content and application owners, such as eCommerce sites, media assets, and cloud computing firms, utilise CDNs to enhance the user experience, decrease abandonment, increase ad impressions, boost conversion rates, and reinforce customer loyalty. Using a content delivery network may also improve online security, for instance, by helping to absorb and neutralise a Distributed Denial-of-Service (DDoS) assault.
CDNs for service providers
Online streaming and other rich media services have explosive growth and higher user expectations regarding web performance across various device types. Many network service providers deploy via CDNs to minimise subscriber churn, stimulate the development of value-added services, and reduce traffic on the core network. CDN services can benefit companies and third-party content owners.
The surge in Internet usage for media and data transfer and increasing consumer shift toward over the top (OTT) content and video on demand (VOD) has pushed the demand for CDN services worldwide.
As such, the capability of CDN solutions to decrease hosting bandwidth by using the cache, and thus, curb the risk of low quality or service interruptions, has become quintessential for broadcasters to keep up with the phenomenal appetite for new and different content.
Let’s look into why businesses should kick-start their CDN journey.
Improve website loading time
CDN solutions are immensely beneficial for businesses that depend on their websites to deliver content rapidly. Organisations can achieve this by caching content on the CDN servers nearest to the end-users.
When a visitor requests content or a page on the website, they do not need to wait for the request to reach the origin server. Instead, they can access the content from the servers closest to them, minimising the delay for the visitor and boosting the business’s website performance.
Deliver richer visual experience faster
An excellent website experience depends on quickly delivering high-quality content, images, and other visual assets to the users. Whether an organisation serves a few hundred or several million photos each month, CDN can help them deliver the contentin a more efficient and effective way. The right CDN service can also automatically resize, compress and convert original large images into optimised versions that are tailored to specific requesting devices. This improves customer experience across mobile devices and allows organisations to build faster websites, reducing page load by a significant margin.
Enhance content availability
With higher traffic volumes comes the higher pressure placed on the origin servers to prevent the websites from collapsing and keep the content intact. CDNs absorb all this traffic and scatter it across their distributed infrastructure, enabling businesses to level up their content availability regardless of the load. Moreover, if any server goes down, other PoPs can handle the traffic and ensure seamless service.
In addition, some top-notch CDNs automatically detect the availability and instantly forward requests and users, also called load balancing, which ensures high levels of availability at any time.
Optimize content across devices
Today’s consumers have an increasing number of connected devices, a changing set of preferred specifications and expectations, and a variety of network conditions that may affect the experience they receive. It is critical to ensure that digital assets are delivered fast to all the right devices, regardless of the location or access network. CDN solutions that address these challenges with a focus on the ‘last mile’ will enable you to reach consumers wherever they may be. In short, a CDN makes it possible for your sites to serve visitors on mobile devices. This helps to ensure that an organisation’s mobile visitors are able to load their site more quickly, which will encourage them to keep visiting your site more often.
Resilience against cybercrime
CDNs are particularly well-suited to keep away cyberattacks, mainly Distributed Denial-of-Service (DDoS), which depend on sending traffic spikes to critical servers. In these attacks, the cybercriminals try to swamp and crash a vital server by directing large volumes of junk requests to that server.
A CDN service brings peace of mind for organisations. With advanced tools and best practices that ensure maximum availability and resilience, it ensures digital properties are safe against cyberattacks. Furthermore, integrated well with DDoS, WAF, and DNS security, a CDN solution is a perfect solution for enterprises to protect their web properties all the while also preserving performance gains.
Reduce bandwidth costs
Bandwidth consumption expenses can swell for a website, primarily for those using numerous rich media. However, through caching at the edge server, CDNs can slash the data volumes that the hosting server must provide. In many cases, this curbs the bandwidth and hosting expenses of small- and medium-scale businesses (SMB), freeing up valuable resources for other purposes.
Offload network traffic
By responding to a request for web content with a cached version in closer physical and network proximity to the end user—instead of from the server where the content originates—a CDN offloads traffic from content servers and improves the web experience. As a result, the content can stay within the network operator's network and reduce the need to interact with other networks or navigate the broader internet to deliver information.
Provide consumer insights
Since CDN providers transfer more than half of the world's internet traffic, they collect massive amounts of data about end-user connectivity, device types, and browsing experiences. By providing their clients with critical, actionable insights and knowledge about their user base, they may be able to help them improve their business. As part of these services, end users may be monitored and analysed in real-time to determine how they interact with web content.
Increase audience reach and scale effectively
These benefits, when put together, help organisations reach a considerably bigger global audience using CDN services.
As mentioned, CDNs are a more effortless and cost-efficient solution to provide content to visitors in geographic coordinates far off from the headquarters of a company and its origin servers.
Also, they help deliver a consistent customer experience for end-users. Keeping customers satisfied this way will result in a domino effect and boost audience expansion, effectively letting businesses enter new markets.
Tata Communications CDN services allow an organisation’s visitors to enjoy faster load times for rich web content and applications. Sacrificing site performance is no longer an option with our CDN Web Site Acceleration (WSA) solution.
Besides, the Tata Communications CDN also shields your website and users’ data from cyberattacks by providing a Web Application Firewall (WAF), holistic DDoS guarding, and DNS security. With Tata Communications CDN services, fast content delivery is just a few clicks away. The net result? Lightning fast, reliable, and secure connections 24/7 for end-users worldwide.