People connect to websites and applications from various corners of the world to access the content. However, if the website’s servers are based in one location, for instance, New Delhi, people beyond the city boundaries might experience sluggish content rendering compared to those within the city. And this increases the chances of the consumers abandoning these web pages due to slow load times. To speed up the web assets, businesses need content delivery network (CDN) services 

This article discusses the basics of CDNs and how they help businesses ensure easy, efficient, and seamless content delivery to their end users.

What is a Content Delivery Network?

CDNs are somewhat in line with an automated teller machine (ATM). Having a cash dispenser on practically every corner makes it easy and fast for people to withdraw money. There are no waiting periods in long bank queues, and the ATMs are stationed in multiple convenient locations for immediate access.

A CDN is a group of servers dispersed across geographies that team up to deliver a stable content access experience to end-users quickly, securely, and efficiently. This geographically distributed server network allows companies to keep a copy of their websites’ content closer to their customers.

How do CDNs work?

To minimise the distance between visitors and a business’s website, CDNs create a copy of the web assets (Caches) in several geographical locations - points of presence (PoP). Each PoP entails loads of caching servers responsible for web content delivery to visitors within its radar.

CDNs store and safeguard these cached files of the online content, including images, live videos, JavaScript files, and HTML pages, on hard-disk and solid-state drives (HDD and SSD) or in random-access memory (RAM).

So when another visitor within the same geography browses the website, CDNs forward the request from the origin server to the nearest server (edge server). That server then delivers the cached content significantly faster as it has less distance to traverse.

Besides speeding up web content delivery, CDNs also safeguard the business’s website as they reside in front of the backend server. They can act to effectively block cyberattacks and handle the incoming traffic flow to balance the load on each server.

Five main benefits of CDNs

The surge in Internet usage for media and data transfer and increasing consumer shift toward over the top (OTT) content and video on demand (VOD) has pushed the demand for CDN services worldwide.

As such, the capability of CDN solutions to decrease hosting bandwidth by using the cache, and thus, curb the risk of low quality or service interruptions, has become quintessential for broadcasters to keep up with the phenomenal appetite for new and different content.

Let’s look into why businesses should kick-start their CDN journey.

Improve website loading time 

CDN solutions are immensely beneficial for businesses that depend on their websites to deliver content rapidly. Organisations can achieve this by caching content on the CDN servers nearest to the end-users.

When a visitor requests content or a page on the website, they do not need to wait for the request to reach the origin server. Instead, they can access the content from the servers closest to them, minimising the delay for the visitor and boosting the business’s website performance.

Deliver richer visual experience faster

An excellent website experience depends on quickly delivering high-quality content, images, and other visual assets to the users. Whether an organisation serves a few hundred or several million photos each month, CDN can help them deliver the contentin a more efficient and effective way. The right CDN service can also automatically resize, compress and convert original large images into optimised versions that are tailored to specific requesting devices. This improves customer experience across mobile devices and allows organisations to build faster websites, reducing page load by a significant margin.

Enhance content availability

With higher traffic volumes comes the higher pressure placed on the origin servers to prevent the websites from collapsing and keep the content intact. CDNs absorb all this traffic and scatter it across their distributed infrastructure, enabling businesses to level up their content availability regardless of the load. Moreover, if any server goes down, other PoPs can handle the traffic and ensure seamless service.

In addition, some top-notch CDNs automatically detect the availability and instantly forward requests and users, also called load balancing, which ensures high levels of availability at any time.

Optimize content across devices

Today’s consumers have an increasing number of connected devices, a changing set of preferred specifications and expectations, and a variety of network conditions that may affect the experience they receive. It is critical to ensure that digital assets are delivered fast to all the right devices, regardless of the location or access network. CDN solutions that address these challenges with a focus on the ‘last mile’ will enable you to reach consumers wherever they may be. In short, a CDN makes it possible for your sites to serve visitors on mobile devices. This helps to ensure that an organisation’s mobile visitors are able to load their site more quickly, which will encourage them to keep visiting your site more often.

Resilience against cybercrime

CDNs are particularly well-suited to keep away cyberattacks, mainly distributed denial-of-service (DDoS), which depend on sending traffic spikes to critical servers. In these attacks, the cybercriminals try to swamp and crash a vital server by directing large volumes of junk requests to that server.  

A CDN service brings peace of mind for organisations. With advanced tools and best practices that ensure maximum availability and resilience, it ensures digital properties are safe against cyberattacks. Furthermore, integrated well with DDoS, WAF, and DNS security, a CDN solution is a perfect solution for enterprises to protect their web properties all the while also preserving performance gains.

Reduce bandwidth costs

Bandwidth consumption expenses can swell for a website, primarily for those using numerous rich media. However, through caching at the edge server, CDNs can slash the data volumes that the hosting server must provide. In many cases, this curbs the bandwidth and hosting expenses of small- and medium-scale businesses (SMB), freeing up valuable resources for other purposes.

Increase audience reach and scale effectively

These benefits, when put together, help organisations reach a considerably bigger global audience using CDN services.

As mentioned, CDNs are a more effortless and cost-efficient solution to provide content to visitors in geographic coordinates far off from the headquarters of a company and its origin servers.

Also, they help deliver a consistent customer experience for end-users. Keeping customers satisfied this way will result in a domino effect and boost audience expansion, effectively letting businesses enter new markets.Tata Communications CDN services allow an organisation’s visitors to enjoy faster load times for rich web content and applications. Sacrificing site performance is no longer an option with our CDN Web Site Acceleration (WSA) solution.

Besides, the Tata Communications CDN also shields your website and users’ data from cyberattacks by providing a Web Application Firewall (WAF), holistic DDoS guarding, and DNS security.  With Tata Communications CDN services, fast content delivery is just a few clicks away. The net result? Lightning fast, reliable, and secure connections 24/7 for end-users worldwide.

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