I’m writing to you from the F1 race track as the excitement heats up for tomorrow’s final. Sebastian Vettel is currently in pole position but the verdict is still out as to who will walk away with the winning spot tomorrow. This race is a special one for me and for all of us at Tata Communications because it’s in India – our home market. Not only that, October also marks the eighth month of our relationship with Formula One Management https://www.tatacommunications.com/news/release-view.asp?d=20120223-F1. What an exciting journey it has been! Our team has been working closely with the F1™ team to integrate our connectivity, web-hosting, content delivery network (for F1.com) and security services into the business and we have learnt so much along the way. What we are doing for F1™ in four days is what most other companies will ask for in four months (maybe)! It’s an exciting time for both our businesses and this weekend has been a good reminder to me of just how far both our companies have come since Bernie Ecclestone and I stood on that stage in Knightsbridge (London) on 23 February this year and announced the Formula One Management and Tata Communications association http://www.youtube.com/watch?v=L3YVypE-EqU. On that note, I hope you will be watching the race tomorrow – and while I’m not usually a betting man – I would love to hear who you think is going to cross the finish line first!
PS: Over the past few months I have personally been amazed by how incredible technology is taken to newer heights by subtle human touches before, during and after each race (more on this later).