When travelling, people now have more choice than ever when it comes to calling, messaging and using apps.
I travel for work almost every week, and I often wonder if I should accept paying high roaming costs, use over-the-top (OTT) applications or simply turn off my phone. It isn’t a simple decision. I have to think about how important my calls are and who I need to contact. I’m just as (if not more) concerned when I travel for leisure and often simply turn off my phone to avoid high roaming costs.
Each option has some drawbacks and can limit how you communicate when travelling. Therefore, it’s not surprising that more and more business and leisure travellers are struggling to choose the best way to use their mobile while abroad. In fact, according to Ericsson ConsumerLab, almost a quarter of business and leisure travellers either keep their smartphone in airplane mode or simply switch it off for their entire trip. Half of all business travellers also admit that they have to monitor costs and cut down on personal calls while abroad.
With tens of millions of Wi-Fi hotspots around the world, I see Wi-Fi roaming as a real driver for change when it comes to keeping travellers connected. It enables them to use voice, SMS, video calling, and any data applications with their usual telephone number by using a global mesh of hotspots – which makes keeping in touch truly seamless.
This means that you don’t need to switch to an OTT application to make a call, send an SMS or access the Internet, and worry about ending up with a huge bill at the end of the month.
I see Wi-Fi roaming transforming how people use their mobile when traveling in five ways:
By reducing the cost and enhancing the quality of making calls, messaging and accessing data services abroad, users are encouraged to use their mobile whenever, wherever. And, when travellers are able to use their mobile as easily and seamlessly as at home, everyone in the mobile ecosystem reaps the benefits of increased revenues and customer retention.
To learn more about how Tata Communications helps mobile network operators (MNOs) and OTTs create a more seamless roaming experience for their customers, go to: https://www.tatacommunications.com/services/service-providers/mobile/roaming