Unlocking the full potential of your carrier provider partnerships

In today’s fast-paced and hyperconnected world, seamless collaboration and communications is crucial. In this article, Yuvesh Naik, Senior Manager, Product Marketing at Tata Communications, will explore how you can unlock the full potential of your carrier and collaboration provider partnerships with the Bring Your Own Carrier (BYOC) solution.

Unified Communications (UC) is a powerful strategy that combines various communication methods – including voice, video, messaging, and email – into a single system, thus streamlining and improving collaboration, productivity and employee experience. However, implementing a unified communications stack can be a challenging and complex process. The enterprise voice network needs to be seamlessly integrated with collaboration platforms and applications.

When organisations work with different partners for the distinctive elements of this UC stack, the ecosystem can get complicated. Carriers and CASPs (Communications Application Service Providers) can help resolve this intricacy with the Bring Your Own Carrier (BYOC) solution. A carrier ties up with a CASP, thus offering customers the flexibility and scalability of the cloud without sacrificing their existing relationships.

In addition to streamlining communications and collaboration, the BYOC approach offers several advantages, including cost reduction, scalability, and customisation. By leveraging their existing carrier partnerships, businesses can avoid expensive infrastructure investments while still enjoying the benefits of a unified communication platform. As a result, BYOC solutions have become a popular choice for companies of all sizes.

“BYOC is strategically and economically sound. As organisations move toward cloud-based UC, they will often be best served by keeping longstanding, strategic carrier relationships intact. Plus, BYOC allows them to fulfill existing carrier contracts. Carriers have invested heavily to make sure each customer’s UC communications experience is secure, scalable, and flexible.”

– Brent Kelly, Principal Analyst, Omdia

Role of a telecom carrier in unlocking the full potential of BYOC

Telecom carriers have strong existing relationships with their customers, and they can help enterprises to maximise the effects of a BYOC set-up:

• Technical expertise: A trusted partner offers the technical expertise required to integrate a business’s carrier network with the cloud collaboration platform. They assist in configuring the network, setting up necessary APIs, and ensuring that the integration is seamless and secure.
• Carrier relationships: Leveraging their established relationships with different carriers in a multi-vendor environment, a primary front-ending carrier can help organizations to lower their total cost of ownership
• Ongoing support: A trusted carrier can provide continuous support and maintenance for the BYOC solution, ensuring that it remains functional and efficient. They monitor the network, troubleshoot issues, and provide timely upgrades and patches.
• Training and education: Enterprises require help to understand the advantages of BYOC and ensure that their employees are fully equipped to use it effectively, thus maximising their ROI. Carriers partner with CASPs on this aspect.

BYOC Roadmap

BYOC is an evolving area in collaboration technology. Here are some signature developments to keep an eye on:

• Integration with emerging technologies: As artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) become more prevalent, BYOC solutions may incorporate these technologies to enhance their capabilities and provide more personalised and efficient communication experiences.
• Enhanced security: With the increasing prevalence of BYOC solutions, there will be a greater focus on security, especially as businesses aim to protect sensitive data and comply with regulations like GDPR and CCPA.
• Focus on user experience: As businesses continue to prioritise user experience, BYOC solutions may include more intuitive interfaces and user-friendly features to improve the communication experience and drive greater adoption.

“Bring Your Own Carrier (BYOC) is an innovative way for businesses to reduce communication costs, while maintaining control over their carrier relationships. BYOC enables businesses to leverage the benefits of the cloud, without sacrificing their existing carrier network.”

– Elka Popova, Vice President and Senior Fellow, Frost & Sullivan

Tata Communications BYOC

Tata Communications, a global award-winning carrier, has joined forces with leading collaboration providers Zoom and Genesys, to launch the Bring Your Own Carrier (BYOC) solution.

To learn about how organisations can adopt a BYOC approach, click here.