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#TrustedToWin – collaboration learnings from Formula 1

September 14, 2018

Andrew Yeong   

Head of Sales for APAC

It’s a universal truth that people can achieve amazing things when they work together. As humans, our ability to work together and solve problems has enabled us to evolve and build today’s modern society. Divided we fail, together we thrive. Formula 1 is a great example of this. Every record-breaking feat on the track is a team effort. Without the contribution of dozens of talented individuals, it wouldn’t be the exhilarating sport that it is today.

Enterprises are operating in a period of major upheaval. The fourth industrial revolution brings disruption at every level for traditional and new players alike. The industrial revolutions preceding the one we’re living now were not built individually, so it would be naïve for us to think that the fourth industrial revolution of connectivity and technological disruption is something that we can tackle alone.

Technology has been a ubiquitous disrupter that expands across geographies and industries. Organisations have had to adapt and embrace new technologies to meet the their customers and consumers’ growing and constantly evolving demands. The fast-paced nature of technology makes it challenging to know where to start, but if you bring together the right people, you can turn that uncertainty into exciting new business opportunities.

We are fortunate to have played a role in the development of Formula 1’s technological evolution; powering the digital infrastructure of F1 and enabling 500 million fans worldwide to connect with the sport they love. Over the years, they have used technology to bring their fans a seamless viewing experience and expand the ways in which fans are able to engage with the sport, like for the upcoming Singapore Grand Prix.

Tata Communications plays a central role in the entire F1 ecosystem. We not only work with the people that run the sport but also the reigning world champions, Mercedes-AMG Petronas Motorsport, and 20+ broadcasters that bring the racing action to people’s living rooms.

These are exciting times, but we are only one part of the puzzle. We are determined to build a thriving ecosystem of partnerships to create and develop joint go-to market solutions for consumers across our priority markets, including the Asia Pacific region. Our solutions across cloud enablement, IoT and mobility, unified communications and network transformation services hold us in good stead to be able to work with global majors around the world, to ensure that we stand in solidarity as our physical and digital worlds fuse around us.

As for Formula 1, we continue to build on our six seasons in F1 to support innovation across the F1 ecosystem through new initiatives like the F1® Innovation Prize, paving the way for other digital programmes that bring fans closer to the sport. It’s part of our mission to be a trusted partner for our customers, working closely together to explore how the right mix of digital innovations could give them an edge over their competition, and enable them to make the most of the opportunities that this fourth industrial revolution brings.

Read more about how partnerships enhance the viewing experience here.


Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.